Imelda Marcos: The “Mine” Girl

Imelda Marcos (b. 1929), "one of the ten richest women in the world" (Cosmopolitan magazine, December, 1975)

In December, 1975, Cosmopolitan magazine named Imelda Marcos, the First Lady of the Phillippines, as one of the ten richest women in the world. It even went a step further and speculated that Imelda was perhaps the richest woman in the world, richer than Queen Elizabeth II of Great Britain.  

Everyone knew Imelda was rich; she made sure of that. She had an insatiable desire for expensive things and flaunted them. No one at the time really knew where she got all the money that she spent so impulsively. She was, after all, unemployed and had no independent wealth. In addition, her husband, the dictator, Ferdinand Marcos, had made less than $5,000 a year for the last ten years in office. 

Nonetheless, there was Imelda, spending $40,000 on a Honolulu shopping spree in 1974, without trying anything on. Her excess knew no limits and she spared herself no luxury: 

“Another report had Imelda and a gaggle of friends demanding Bloomingdale’s in New York be closed for a private shopping extravaganza, then marching through the store pointing to desired items and saying, ‘Mine. Mine. Mine. Mine.’”(1) She was referred to by one sales clerk as ‘the Mine Girl.’ 

Imelda Marcos from a Vanity Fair interview, 2007

Responding to criticism of her self-indulgence and the spending of public money for high-profile projects that did nothing to alleviate the poverty of the Filipinos, Imelda remarked that is was her “duty” to be “some kind of light, a star to give [the poor] guidelines.” 

By 1981, Imelda’s personal popularity was at an all-time high. She jetsetted around the globe, shopping and hobnobbing with celebrities such as the perennially-tanned American actor George Hamilton. 

After having secured the Miss Universe Pageant for the Philippines in 1974 - which necessitated the rapid construction of the 10,000-seat Folks Art Center – Imelda continued to indulge her ”edifice complex,” building 14 luxury hotels, a multimillion-dollar Nutrition Center, Convention Center, Heart Center and, in 1981, the infamous Manila Film Center.  

Imelda Marcos designed the Manila Film Center after the Greek Parthenon, shown here.

Imelda wanted Manila to rival Cannes as a world film capital. At the cost of $25 million, Imelda approved plans for the Manila Film Center to be built to host an international film festival. Opening night was set for November 18, 1981. The project was grandiose and expensive; the building on Manila Bay was designed to look like the Parthenon. 

Delays hampered the progress. As the deadline drew nearer, it required 4,000 workers, working in 3 shifts, around the clock, if the building was going to be ready. 

Then, the day before opening night, at 3 a.m. on November 17, the upper scaffold collapsed and sent workers falling into wet cement. A witness said that some of the workers were impaled on upright steel bars. 

Imelda was contacted about the accident. She was told that the recovery of the bodies would take alot of  time – time, evidently, that Imelda didn’t want to give up. She ordered the construction to continue as planned and that the bodies – maybe as many as 169 – be covered with cement. It is believed that many of those who fell into the cement may have been buried alive.

The full story has never been told, as news crews, rescuers, and ambulance teams were barred from the scene for nine full hours, while the government, under martial law, prepared its official version of events, censoring all news and silencing all witnesses.

Despite all, the festival opened on schedule on Nov. 18, 1981, and had among its guests Brooke Shields, Franco Nero, Ben Kingsley, and Robert Duvall. The first film shown in the theater was the tasteful bioepic, “Gandhi.”  Unknowingly, the stars partied atop a mausoleum of dead workers.

Brooke Shields (b. 1965) was only 16 years old when she traveled to Manila for the international film festival as the guest of First Lady Imelda Marcos.

“During opening night, Imelda ‘strode on stage in a Joe Salazar black and emerald green terno with a hemline thick with layer upon layer of peacock feathers.’ “Some said there were diamonds embedded in the skirt. 

The next year, as a result of the accident scandal, the government withheld $5 million in festival funding. Imelda was in a fix. She had to pay for the festival somehow, so she ran pornography films in the festival’s second and, understandably, last year. 

(1) Klaffke, Pamela. Spree: A Cultural History of Shopping.  

Readers: For more on Imelda and Ferdinand Marcos on this blog, click here.   

A close-up of Imelda Marcos looking into a gold-plated compact mirror, her first name encrusted in diamonds. Called the 'Steel Butterfly,' Imelda Marcos was the beautiful wife and confidante of Philippine dictator Ferdinand Marcos. The Marcos regime (1965-86) was marked by notorious corruption, political repression, and financial improprieties of the highest order.

 For other resources, click here. 

 

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